Merwin Samuel

Finance Analytics & Digital Strategy Manager

Merwin Samuel is a Finance Analytics & Digital Strategy Manager with a Bachelor's in Business Administration and a Master's in Finance, along with certifications in Machine Learning and Artificial Intelligence.

During his time at the University of Massachusetts, Boston, Merwin was the lead developer of an AI-powered financial intelligence system, which went on to raise a $100,000 grant from the Commonwealth of Massachusetts.

He currently specializes in financial analytics and digital strategy, implementing advanced tracking systems to measure ROI, customer acquisition costs, and revenue attribution across digital marketing channels.